Designed to win the click.
The best video on YouTube gets zero views if nobody opens it. Your thumbnail competes with twenty others on one screen. We design the one that gets clicked.
A thumbnail system, not one-offs.
What changes when we take over.
Doing it yourself
- One thumbnail, made at 1am, right before upload
- Text nobody can read on a phone
- Style changes with every video
- CTR is a mystery metric you check once a month
- Great videos buried by weak packaging
A packaging process
- Concepts ready before the edit is even done
- Designs tested at feed size, on a phone, in dark mode
- A recognisable channel look, video after video
- A/B variants let the data pick the winner
- CTR becomes a lever you pull, not a number you hope for
Turnaround, formats & tools.
Thumbnails, answered.
No. A phone photo in decent light gives us plenty to work with. We handle cutouts, cleanup and relighting. We'll also send you a short "thumbnail selfie" guide so future photos take you two minutes.
Yes, and we recommend it. Refreshing the top 10-20 videos in your back catalog is often the fastest CTR win available. The videos already rank; they just need better packaging.
We deliver 2-3 variants formatted for YouTube's built-in Test & Compare. YouTube splits your impressions between them and promotes the one that earns the most watch time. We review results and fold the learnings into future designs.
If it's working, yes. We'll systematize it into templates. If it isn't, we'll show you a refresh direction next to your current style and let the feed-size comparison make the argument.
Your next video deserves a better door.
Send us a recent video. We'll mock up what its thumbnail could have looked like.